Kris Jenner & MAC Cosmetics Deal: Why Kim Kardashian & Kylie Jenner Are Feeling ‘Betrayed’

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 Kim Kardashian, Kris Jenner & Kylie Jenner

When you’re born into one of the most scrutinized families in Hollywood, every move hits the spotlight—in more ways than one. In the latest twist from the Kardashian–Jenner empire, Kris Jenner’s new deal with MAC Cosmetics has reportedly stirred up deep emotions within the family—especially for daughters Kim Kardashian and Kylie Jenner.

A Surprise Turn in the Beauty World

Kris Jenner has long been the powerhouse behind the scenes—the “momager” guiding her daughters’ careers in reality TV and beauty. But when word broke that she’s signed on as the new face of MAC Cosmetics, it marked a rare moment of the matriarch stepping into direct competition with her own daughters’ beauty empires. (yahoo.com)

For Kim and Kylie—who have built nearly unstoppable beauty brands of their own—the news reportedly hit hard. One insider claimed, “Kim feels betrayed. She built her beauty line from scratch, only to have her own mother jump in bed with the competition.” (radaronline.com)

Why This Deal Feels Like More Than Just Business

For Kylie, whose billion-dollar beauty brand is one of the family’s most high-profile ventures, seeing her mother align with a rival brand was apparently a blow. Sources say, “It’s one thing for Kris to chase new deals. But to align with a brand that’s directly competing with two of her daughters? That’s a whole new level of cold.” (radaronline.com)

And here’s a twist: the timing couldn’t be more dramatic. Kris’s deal with MAC reportedly comes shortly after she underwent a facelift costing over $150k in New York—making the headlines just as loud as the business talk. (BollywoodShaadis)

Meanwhile, those close to Kris argue this isn’t a betrayal at all—it’s simply a strategic business move. From their vantage point, she’s seizing an opportunity and redefining her own brand beyond the family legacy. (yahoo.com)

The Cultural Impact: Family, Business, and Beauty

This situation taps into something bigger than a family feud—it’s about generational shifts in power, identity, and business within the spotlight. The Kardashian-Jenner franchise has always marketed itself as a unified force, but this story highlights what happens when personal brand and family brand collide.

For fans and critics alike, the optics are fascinating: the mother who once built her daughters’ beauty empires is now fronting a rival brand. And in an industry where loyalty and lineage matter just as much as launch dates and lip kits, it raises questions about alliances, ambition, and what “family business” really means.

💭 My Take on It

Honestly? I think this is one of those rare moments where you can’t separate the personal from the professional in celebrity life. For Kris, stepping into the MAC spotlight is no doubt exciting—it’s her turn to shine. But for Kim and Kylie, it probably felt like the runway they built just added a new model—one they didn’t expect.

Maybe that’s why the word “betrayal” keeps surfacing. It’s less about the brand itself and more about trust, legacy, and the unspoken rules of the family business. Will this change how the Kardashian–Jenner clan handles deals moving forward? I’ll be watching—and so will everyone else.